WeChat mini-programs are “sub-applications” within the WeChat ecosystem. Users do not need download an extra app, only scan the QR code or search the key words will find the mini-program.
They enable to provide advanced features to users such as e-commerce, task management, coupons etc.
Low-carbon mini program refers to the mini programs that focus on reducing carbon emission. For example, information and news presentation, search for related data and mini games to promote awareness of reducing carbon emissions.
Mini-program has five advantages: time-saving, multiple functions, convenient system of users information, easy to share and low-cost development.
Here are a few examples of WeChat mini programs.
JD.com (the second largest B2C e-commerce platform in China) has developed an e-commerce mini-program:
The shared-bike company Mobike has a mini-program enabling users to locate bikes, unlock them and top-up their account:
Tesla has a mini-program enabling users to locate charging stations, schedule a test-drive and share their experiences about driving a Tesla car:
Because these experiences are built completely within WeChat, they are usually very fast (in terms of loading speed) and smooth (in terms of UX, integration with WeChat features and navigation)