JD.com officially entered the e-commerce field in 2004 and is the largest online and offline retail group in China. JD Group is positioned as a technology and service enterprise based on the supply chain. Currently, its business covers retail, digital technology, logistics, technology services, health, insurance, logistics real estate, cloud computing, AI, and overseas fields. Its core business includes four major sectors: retail, digital technology, logistics, and technology services.
Assist JD in leading a new trend of green consumption
In 2017, Carbonstop was commissioned by JD.com to quantify carbon emissions reductions for its online shopping scenarios and consumption behavior. It has cumulatively calculated carbon emissions reductions for over 40 green products (including energy-saving appliances, second-hand products, etc.) to help consumers understand the green public welfare contributions generated in their consumption process, and to make consumers aware of the positive impact of online shopping of green products or green consumption behavior on the environment.
Carbostop helps JD.com to analogize quantified carbon emissions reduction to daily behaviors that are easy for the public to understand, such as reduced driving mileage, reduced waste generation, saved chopsticks, reduced plastic bag usage, etc., allowing consumers to have a more vivid understanding of green and low-carbon behavior, and subtly enhancing public low-carbon awareness.