Company News  /  Carbonstop calculates the carbon footprint and makes it carbon neutral for the L 'Oreal 2020 "Just Say and Go" Tour

Carbonstop calculates the carbon footprint and makes it carbon neutral for the L 'Oreal 2020 "Just Say and Go" Tour

  • Date: 2020-09-01
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L 'Oreal Group recently announced its new global sustainability project "L 'Oreal for Tomorrow" and a set of ambitious goals for 2030, which aims to work with partners in the ecosystem to address pressing social and ecological challenges while building a more sustainable business model and safeguarding a better planet for tomorrow. Starting in 2020, sustainable development will also be the theme of the project. Carbonstop was invited to provide carbon footprint metering and carbon neutrality services for the event. The activity generated a total of 20.687 tons of carbon emissions, which will be completely carbon neutral through the planting of carbon sequestration forest.

Biodiversity is the foundation of a better planet. It plays an indispensable role for people, society and nature. Biodiversity permeates every aspect of human life, making culture, food, architecture and art more diverse and wonderful. L 'Oreal integrated the concept of biodiversity conservation and sustainability into the "Just Say and Go" charity tour. Through the immersive journey design, media guests had the opportunity to taste the food originated from nature in Nuodeng, a thousand-year-old ancient town of Bai nationality. Explore rare species in Yunlong Tianchi Nature Reserve, home to the southernmost Yunnan gold monkey, and understand the valuable medicinal, edible and ecological values of plants and fungi such as Ganoderma lucidum. Visit the "Multi-benefit Forest Restoration Project" initiated by the Shanshui Nature Conservation Center in Yunlong to learn about the forest ecosystem scientific restoration model, which includes forest restoration, scientific research monitoring, community development and nature education. In addition,visitors participated in the design thinking workshop in the original ecological building Sun Palace in Erhai Beach, and gave full play to my professional expertise as a media and opinion leader to provide suggestions for the effective communication of biodiversity to the youth community.

In addition, the concept of sustainable together at each details of the journey, in the activities of supplies, transportation, accommodation is as much as possible to make the choice of environment and resource consumption smaller, including provide guests with recycled plastic bottles of trench coats and bags, with environmental protection biodegradable buckwheat straw instead of disposable plastic products, and so on.