Company News  /  Carbonstop and CCFA release ‘Let's go, Carbon Detective’

Carbonstop and CCFA release ‘Let's go, Carbon Detective’

  • Date: 2020-06-23
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‘Let's go, Carbon Detective’ is a mini-program jointly developed by Carbonstop and CCFA. Driven by AI technology, it can scan to identify an item's carbon footprint. At present, mini-program's first batch of partners include Decathlon, Gome, Bianlifeng, Xibei Oat Noodle, and Chaoshifa and so on, covering more than 600 stores across the country.

 

Become a great Carbon Detective and an environmental protection expert

Step1: Scan the code and enter the mini-program. After watching a group of vivid polar bear cartoons, you can start the task of detecting "carbon" together with the "little white" of the polar bear family.

 

Step2: The task of detecting ‘carbon’ is divided into three parts, including ‘clue’, ‘taking photo for treasure hunt’ and ‘promotion test’. In the tasks of ‘clue’ and ‘taking photo for treasure hunt’, by inputting the names of essential items in daily life, food, clothing, housing and transportation, or taking a photo of the items around you, you can query the carbon emissions generated in the use and consumption of these items (namely the "carbon footprint"). For example, the "carbon footprint" of baijiu is 2kg CO2e/kg, and that of cabbage is 0.1354kg CO2e/kg. At the same time, users will also get carbon emission reduction tips of daily life.

 

Step3: In the task of ‘promotion test’, the user can be continuously promoted in answering questions, and finally successfully promoted to become a qualified ‘carbon detective’. After completing the customs, users can post the screenshots to their moments and invite more friends to participate in the ‘carbon’ detection.


P.S. This mini-program is driven by AI technology and Carbonstop’s carbon emission factor database together. This is the first time Green Consumption Week has used a WeChat mini-program, Through AI identification technology, the carbon footprint and low-carbon knowledge concept of products can be popularized to consumers, so as to improve consumers' cognition of the connection between environmental health, low-carbon consumption behavior and personal life, so that low-carbon consumption and green consumption life will not be far away from consumers. The mini-program is one of the major outputs of the CCFA Account Project, which is supported by the Energy Foundation and developed by the CCFA in collaboration with Carbonstop.

 

Everyone is contributing to climate change.

 

Eating a kilo of beef produces 36.4kg of carbon emissions, driving 100km in a gas-guzzling car 41kg, and having an intercontinental flight trip could produce 1.6 tonnes of carbon emissions. This is calculated by a precise formula, and CO2 emissions represent the carbon footprint of related activities. In developed countries, carbon footprint has been widely used. In the past, there has been a lack of public awareness in promoting carbon reduction. A survey conducted by the China Climate Communication Project Center shows that respondents generally believe that the government, media and environmental NGOs should play a bigger role in tackling climate change, rather than the public. As people go through one "hottest summer" after another, suffer floods caused by extreme weather, and share "Arctic heat causes polar bears to lose their homes" in the moment, the tide is turning.

 

In China, there are also more and more young people begin to join the array of low carbon consumption with ‘low carbon’ as the fashion and trend. Individual can also be a contributor to climate change mitigation. ‘Every man have the power to change the future.’ Achim Steiner, the former executive director of the United Nations Environment Program, once said that in the process of reducing carbon dioxide, this force will subtly change our lives.